Houwzer grows team of real estate agents with Copper

Regional real estate and mortgage brokerage, Houwzer, has grown with Copper since 2015. After starting with a single user on the platform, they now have more than 40 Copper users across their five locations in Pennsylvania, Florida, Maryland, Virginia and New Jersey.

Beginning with the goal “to automate as much as possible for future agents,” VP of Sales & Client Experience Dave Speers dove into Copper and immediately put it to work for the fledgling brokerage. They chose Copper for its:

• Affordability
• Ability to automate routine tasks
• Customization capabilities
• Robust, flexible software integrations
• Seamless native Google integration

As Houwzer grew, Copper continued to introduce new features that made life even easier for Dave and his team. Features they’ve found particularly valuable include:

• ActivePipe integration: with hundreds of customizable fields that sync with Copper
• Email templates: lets them send email communications efficiently without compromising on the “personal feel that we pride ourselves on”
• New Reports: provides visibility into agent activities, opportunity creation, lead conversions and lead sources; including customized reporting
• Custom pipelines: around specific campaigns, lead types, regions, promotions and more
• Workflow automation: using Zapier with Copper, “you can literally automate anything because the API is very robust”
• Mobile app: a lifesaver for agents on the road; they can update everything right from the field

In the past six years with Copper, Houwzer has:

• Grown from 1 user to 40+ users
• Integrated Copper with over 30 other software tools to automate all their workflows
• Expanded into 4 new states
• Automated their entire lead process, including survey emails to customers

Designed to help businesses cultivate long-lasting relationships with their customers, Copper is the CRM of choice for real estate organizations nationwide.

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